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Betape
2023
2023
Posicionar e consolidar um negócio é um desafio para diversos empreendedores de pequeno a grande porte. O mercado exige profissionalismo e a função de um estrategista nesse meio é fazer o melhor com os recursos que possui, crescendo um pouco a cada dia.
A Betape é uma empresa especialista em estratégia e conteúdo digital que através do data driven posiciona microempresas. A marca acredita na cultura da experimentação e que a educação sobre digital pode transformar a vida dos pequenos produtores, ajudando-os na caminhada com foco em um crescimento sustentável.
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O naming desenvolvido para a marca, traz a ideia do lado B da fita cassete, o lado dois do disco.
Os famoso B-side dos discos possuíam conteúdos alternativos e experimentais, diferente do lado A que contava com as canções mais populares e comerciais. Portanto, a Betape remete ao lado autoral do conteúdo digital, o conteúdo autêntico e nos termos do mundo digital, orgânico, estratégico e testável.
A simbologia traz como referência a pequena roldana que funciona em pares nas fitas. Esse objeto serve de sustentação para que os rolos possam se manter organizados e girar, sendo assim lidos pelos aparelhos de som da época.
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