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Riviera New Home
Localização: Uberlândia-GO
O termo “Riviera” é usado em referência a uma região costeira, de praias tropicais e fortes no turismo. O termo se popularizou devido à grande referência da Riviera Francesa e Riviera Italiana na zona da moda e no luxo europeu. A imagética do projeto representa a realização de um sonho. Atende o sonho de encarar uma nova fase da vida. Um novo lar, uma nova vida em uma nova casa. A New Home
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A base para a construção do logotipo foram a arquitetura e localização do empreendimento. O R representando o nome do produto, Riviera e seu entorno colorido com as cores que o cercam.
Em Uberlândia, diferente do usual, a Riviera não é praiana. É mineira e fica às margens do rio Uberabinha. A folha verde representa a originalidade da ideia, que difere das folhas dos coqueiros litorâneos e valoriza o local, a vida verde que ali proporciona, o verde é natureza.
O Azul é o céu celeste do dia que contracena com o amarelo forte que recebe o sol poente em uma Riviera. O Arco azul também é a representação local da piscina presente no empreendimento, na curva elevada do bairro com vista direta ao sol, tropical e inquestionável. Ele representa a versatilidade de possibilidades, o que ilumina, o que aquece.
O logotipo em si forma a implantação do terreno entre todos esses elementos. É o Riviera abraçado pelo conceito de um novo estilo de vida.
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